Mar 20
In my last post on how to get clicks for as low as $0.01 I mentioned that I put up a site targeted campaign on Google Adwords. It took some time to get the ad approved and active (~ 24 hours) and now some stats are in. I initially set my CPM as $2 and here’s a screenshot of my results :-
I’ve got a CTR of 1.99% (which is not very good) and paying 0.41 per click (which is also not very good). I’ve definitely got to do some tweaking.I’ve also paused one of the sites as the CPM cost is $5.39 which is just way too high. I don’t quite understand the difference between impressions and CPM though. I thought they were the same thing. I must contact the author of the Adwords180 ebook and find out more
I’m sure with a little tweaking I can get my CTR up and my CPC low. For now I’ve reduced my CPM from $2 to $0.30 which is the minimum just to see what effect it’ll have on my CPC. I’ve also included a separate Clickbank tracking ID for site targeted ads so I can measure the profitability. We’ll have to wait and see if I can achieve that $0.01 CPC. Will keep ya posted!
Mar 19
Today I purchased an ebook on Adwords called Adwords180. I stumbled across a post on the ewealth forum where a couple of people were talking about this book and recommended it as a good resource for Adwords marketers. The book is supposed to provide techniques on how you can get high CTR clicks for only $0.01. As I’ve been struggling with rising bid prices and fierce competition on on my new campaigns, my curiousity got the best of me and I decided to go ahead and purchase it.
Its about 78 pages long and took me about an hour to go through the material. I won’t disclose the authors techniques as it wouldn’t be fair to him but as the author himself has disclosed in the forum - the $0.01 technique has much to do with site targetting. I’ve tried site targetting only once before but gave up on it. I just wasn’t comfortable with the idea of paying for impressions rather than clicks.
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Mar 16
I was up at 2am last night waiting for the launch of Rich Schefren’s Business Growth System. I’ve been following his pre-sales videos and found his stuff extremely interesting. I’m not sure how many seats are available but this morning it still seems open for sales. As I’m in the process of starting up my own internet marketing company and hiring employees to help out with the work Rich’s Business Growth System seems to be a good fit for my future plans.
When it comes to expanding your internet income, it always helps to leverage on the work of other people (i.e employees). There are only x number of hours a day and with the power of leverage you can get much more done in the same amount of time. It is however a chicken and egg situation where one requires some cash flow in order to hire help. According to the sales copy, the Business Growth System shows you how to acquire cash flow and manage your start up.
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Mar 16
I mentioned about a week ago in one of my posts that Google was clamping down on the promotion of download music, movie and TV shows sites. A lot of advertisers had their Google ads disabled due to copyright infringement. I had about 2-3 ads disabled but the remaining ads I still left up and running. I figured I’d just leave them till they got reviewed and disabled.
Whilst I was enjoying a nice meal & watching American Idol I received a heart stopping email from Google. These emails seem to be able to stick out like a sore thumb in a mass of other emails! I wonder why? I hate moments like that when my heart is racing 1000 beats a minute as I click to open the email. It was basically a warning email to remove all my remaining ads that were advertising download music, movie & TV show sites (P2P download sites) or have my Adwords account permanently suspended! Read the rest of this entry »
Mar 15
When it comes to tracking conversions, Google’s free tracking tool allows you to track sales per keyword provided you’re able to get the merchant to insert your tracking code on the thank you page. Even once they do its not 100% accurate. In fact I’ve found that my Google conversion tracking is so off the mark that its pointless to continue using it. It is better than nothing but there is an alternative in the form of the new Clickbank TID or tracking ID.
I’ve been using the Clickbank TID for awhile now and its great. The only problem is that if you wanna track each keyword then you need one TID per keyword. Not only have you got to do it manually, its hugely time consuming especially when you use landing pages. You’d then have to create a separate landing page for each keyword. What a nightmare!!
As resourceful as internet marketers are however, I’ve managed to get a hold of a cool php script that automatically inserts a unique TID for each keword. It also has a reporting feature so you can view all the converting keywords. I must admit I haven’t fully implemented it in all my campaigns (just been too lazy to ammend my landing pages). As far as I’ve tested it though its been great with no hiccups.
If you’ve signed up to as many mailing lists as I have you would have come across promotions of the Rich Jerk’s new product called Xray. At the time of writing its yet to be launched but it seems to be a keyword conversion tracking software very much similar to my current PHP script. I can’t remember the name of my PHP script (paid about $30 for it) but will look it up and post up a link shortly. I’ll also do a review of Rich Jerk’s Xray product once its out (~Tuesday 20th March).
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