Oct 30
I’d just thought I’d share with you a little case study about my failed blog project. About 2 months ago I decided to give Adsense a try and creating a blog seemed to be most practical as I had setup a blog before and the learning curve would have been bearable as compared to full on SEO. I knew that all I needed to profit from Adsense was TRAFFIC. And lots of it! I didn’t want to pay for traffic so the logical choice would have to be SEO.
Based on the my prior experience with blogs I knew that as long as I had constantly updated content I’d get at least some traffic from the search engines. I wasn’t looking to make it profit big time but more to test out the idea and decide if it was a stream I wanted to pursue. I registered a domain name and installed Word Press on my server. I then plugged in content from various ezine directories and submitted the blog URL to various web directories. I worked on this at a constant pace and posted at least 2x articles a day. Within a month my site was indexed in the search engines and I was getting up to 700 visitors a day with about half of that being unique visitors. I had Adsense ads planted through out the blog and was making a good $3/day. Not bad for a months work..
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Oct 26
I’ve been having endless problems with my Dell Inspiron laptop ever since I bought it a couple of months ago. Somehow Microsoft Frontpage doesn’t play well Windows (this happens only on my Dell) and every other time I use Frontpage I’m hit with the dreaded Blue Screen of Death. Everything I was working on went poof into a black hole and I had to start my web page designing from scratch. You can imagine my frustration. To top it all off my old Acer laptop decided to doom PC’s for ever and also started blue screening on me with a hardware malfunction error. Had hardware checked out and no problems there. Last thing I wanted to do was reformat my Acer so it was then that I decided to make the switch. The lovely new imacs didn’t make it difficult either.
Anyway…last week I decided to get myself a new 20inch imac. Headed down to Mid Valley and Bangsar Village looking for stock but alas there was a 2 week backlog. Did some calling around and EpiCenter in Pavilion had stock so I reserved it and bought it almost immediately. I brought it home, assembled it and spent the rest of the hours just admiring its beauty (yea yea corny i know). You must admit that it is one beautiful machine. Check out the pic of my new imac on my study table.
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Oct 18
I am sure a lot of people would beg to differ but I honestly feel that after a year of full on PPC affiliate marketing is getting easier. I have a system in place and all I do when I wanna start a new campaign is to follow my system. The reason I find it easy is because my system works. It has proven itself and now I just gotta replicate. Now I don’t always make money from a campaign right away. Some campaigns require tweaking and testing but to date I have always been able to profit from a campaign. Here’s a peak at the overall flow of my system :-
Select a niche –> Monitor competition –> Build landing pages –> Build campaign –> Test & Tweak
Monitoring competition is probably the most important part of my system as I can be almost certain that if an advertiser is running an ad for a month or more then they must be profitable. I then start a full blown campaign and by being slightly better than the competition I’m able to not only take over the campaign but also make a nice profit.
What do I mean by doing things slightly better than the competition? Study their landing pages and improve on them. Create tighter ad groups with super relevant landing pages and ads. Eventually when you’ve been in PPC long enough you’ll develop your own system that works for you.
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