Slapped Again By Google - Ouch!

Adwords, Yahoo Search Marketing 4 Comments »

I just got back from a holiday in Bangkok to find that 5 campaigns had been blasted with the dreaded $5-$10 min bids. Looks like Google’s done another landing page algorithm update. I still have 1 campaign going strong so compared those landing pages to the ones that got slapped. The main differences were that on the Great QS landing pages I cloaked all my affiliate links and it was a very non-competitive market. All the other campaigns that got slapped were for products in super competitive markets and had no masked affiliate links. One more important difference that I forgot to mention is that the Great QS landing pages had unique content. I used the PPC Riches software on the slapped landing pages and PPC Riches basically scrapes together related content from ezine articles.

I spent all of today rebuilding my landing pages and hopefully these will stand the test of time. I made sure content was unique and I had at least 5-6 internal links with the usual recommended pages such as Privacy Policy, Contact Us and Disclaimer. Software such as PPC Riches and LPGen that build loads and loads of pages with ezine article (duplicate) content work well initially until the Google spider detects duplicate content. Can’t say for sure if this duplicate content issue resulted in high min bids but from my previous experience with my failed blog project Google does take duplicate content quite seriously. Am gonna stick to building landing pages with unique content.

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