Adwords Site Targeting Results - Part 1

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In my last post on how to get clicks for as low as $0.01 I mentioned that I put up a site targeted campaign on Google Adwords. It took some time to get the ad approved and active (~ 24 hours) and now some stats are in. I initially set my CPM as $2 and here’s a screenshot of my results :-

Adwords site targeted campaign

I’ve got a CTR of 1.99% (which is not very good) and paying 0.41 per click (which is also not very good). I’ve definitely got to do some tweaking.I’ve also paused one of the sites as the CPM cost is $5.39 which is just way too high. I don’t quite understand the difference between impressions and CPM though. I thought they were the same thing. I must contact the author of the Adwords180 ebook and find out more

I’m sure with a little tweaking I can get my CTR up and my CPC low. For now I’ve reduced my CPM from $2 to $0.30 which is the minimum just to see what effect it’ll have on my CPC. I’ve also included a separate Clickbank tracking ID for site targeted ads so I can measure the profitability. We’ll have to wait and see if I can achieve that $0.01 CPC. Will keep ya posted!

One Response to “Adwords Site Targeting Results - Part 1”

  1. michael Says:

    Script to automate adwords180

    http://29p.com/adwords180.php

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