Helloo….wow its been awhile. Can’t believe my last post was 6 months ago. Thats how long I’ve been in my hole. I just can’t seem to find the time to blog these days. A couple of weeks ago I purchased a time management course by Jimmy Brown. I thoroughly enjoyed it and implemented some of the time managements techniques. Now I just gotta try and stick to it. I’ve actually gone and designed my weekly activity chart which based on the plan requires only 4 hours of work/day. Can’t quite seem to stick to that though….
Well anyway. Here’s what I’ve been up to. I can’t remember if I mentioned this in one of my earlier posts but I’ve now moved over to Yahoo and thru blood sweat and tears I’ve actually managed to rebuild my campaigns and achieve almost the same profits I was generating on Google Adwords. At one point I was getting slapped at least once a month. It was real hindrance to my productivity cuz every month instead of working on new campaigns I spent my time rebuilding the ones that got slapped. Now that I’m 80% on Yahoo life is just sooo much easier. Took a lot of hard work getting there tho.
The Secret To Making It Work on Yahoo
I can’t speak for everyone else but this is how I got my campaigns to work on Yahoo. Nothing is more important then Testing & Tracking and I mean REAL testing and tracking. Often times people (even myself till about 2 months ago) thought that I was doing enough testing and tracking by just split testing ads and tracking keyword conversions which resulted in my just pausing or deleting the non converting keywords. Now…my whole view of testing and tracking has changed.
What I was doing before is not even scratching the surface of what I do now. Now I test & track EVERYTHING. From split testing ads to landing pages, domains (which are to be excluded) keyword variations etc…The key to making Yahoo work is excluding sites and keywords. Yahoo unlike Google (in my opinion) tends to throw it a lot more keyword variations (some times totally unrelated) on a huge amount of partner networks.
By tracking I was able to exclude certain keywords (negative keywords) and sites. Finally my campaigns were profitable and steady. I don’t wake up in cold sweats anymore fearing the dreaded Google Slap. I still have a campaign running on Google and thats only there becuz its somehow survived the last 2 slaps. So if you’re gonna use Yahoo the trick is really to just track sites and keywords and tweak your campaign till you only have converting sites and keywords left. It does take a while and some lost ad cost but well worth it in the end.
Whats The Deal With Dating Offers?
Yup in the past 6 months I’ve tried my hand at dating offers and although I did quite well with them I’ll share with you in my next post why I just gave up on them…am off to the gym now so I’ll try my very best to try and post up some tips and learning experiences as often as I can…till then….adios!
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