We’ve all heard about Google’s duplicate content penalty but how does this affect PPC affiliate marketers?
I bought an adwords course and the expert on the call talked about a little about this so am just going to share what I learnt. Don’t want to get into trouble with the owner of the course so am not going to disclose it here..anyway here’s what I learnt from the course.
‘If you have multiple landing pages with only slight differences between them then just select one as your control page and insert a no crawl code into the rest of the similar landing pages so they don’t get crawled by the Google bot’
I haven’t done this yet but in my experience (can’t say for sure but…) most of my landing pages were hit either because the design was similar to another advertiser or it focused primarily on making a sale. Anyway most of my landing pages are unique and use PHP code to dynamically insert the new keyword into the landing page instead of creating 100s of landing page. Its easier maintenance with PHP. This way when I need to make a change to a link or image etc I just need to change one page instead of all of em….
August 20th, 2008 at 11:43 pm
Do you mean DPO Dynamic Page Optimization with a server php script? I haven’t personally tried that but I think I have heard about it from the latest version of the ebook beating adwords.
Since I don’t have hundreds of landing pages, renaming several of my landing pages manually would be easy enough for me.
By the way, great to know that you’re extremely focused with adwords marketing.
August 21st, 2008 at 10:27 pm
Hi Cheryl! Nice to see you back!
In the past you said you’d share with us your PPC blueprint? How’s that going? Come on…