When it comes to landing pages its important to try and increase your click through rate. Click through rate or CTR in this case is NOT the CTR of your ads but of your landing page. For example, I’ve created a pre-sell landing page where I’ve written a short sales letter highlighting the benefits of the product I’m promoting. I then strategically place my Clickbank affiliate links on my landing page. I want as many visitors as possible to click through on the affiliate links and on to the merchant’s page.
Why use landing pages then? An optimized landing page reduces your minimum bid prices drastically. The challenge is to then maximize click throughs to the merchant page. I’ve never been able to achieve a 60% or more CTR. If I’m able to hit a 50% CTR then I pretty much stop testing and tweaking the landing page.
How do I measure CTR’s on my landing page? The Wealthy Affiliate which I’m been a member of for awhile now provides me with a tool that shows me the exact CTR of each page in Google Adwords. I’m then able to tweak my landing page until I get a good enough CTR.
Today I did some more tweaking on my landing as the CTR was still at ~30%. I find that I get very high conversions on the visitors who do click through to the landing page. The fact that they clicked through would mean they were pre-sold on my landing page and have a higher chance of buying.
My new campaign is still struggling as expected. Typically I’ll just create a couple of ad groups and let it run just to test my landing page CTR. I’ll then use the traffic to improve on the CTR and once it hits 40-50% and I made some sales I keep the landing page and expand on keywords like crazy. Most of my ad cost is spent initially testing out landing pages and filtering out profitable keywords.
It actually takes me at least a month to get a new campaign up and running profitably. Once its there though it just keeps on bringing in the profits month after month with minimal effort.
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