Slapped Again By Google - Ouch!

Adwords, Yahoo Search Marketing Add comments

I just got back from a holiday in Bangkok to find that 5 campaigns had been blasted with the dreaded $5-$10 min bids. Looks like Google’s done another landing page algorithm update. I still have 1 campaign going strong so compared those landing pages to the ones that got slapped. The main differences were that on the Great QS landing pages I cloaked all my affiliate links and it was a very non-competitive market. All the other campaigns that got slapped were for products in super competitive markets and had no masked affiliate links. One more important difference that I forgot to mention is that the Great QS landing pages had unique content. I used the PPC Riches software on the slapped landing pages and PPC Riches basically scrapes together related content from ezine articles.

I spent all of today rebuilding my landing pages and hopefully these will stand the test of time. I made sure content was unique and I had at least 5-6 internal links with the usual recommended pages such as Privacy Policy, Contact Us and Disclaimer. Software such as PPC Riches and LPGen that build loads and loads of pages with ezine article (duplicate) content work well initially until the Google spider detects duplicate content. Can’t say for sure if this duplicate content issue resulted in high min bids but from my previous experience with my failed blog project Google does take duplicate content quite seriously. Am gonna stick to building landing pages with unique content.

4 Responses to “Slapped Again By Google - Ouch!”

  1. Melvin Says:

    Hi Cheryl,
    I have been reading your blog since march 07 , i think the last post was about WIS in singapore and thereafter, there wasnt any update from your blog anymore. I was wondering whats wrong and hey…today i went through my fav link and presto..i saw updates all the way till this month nov and couldnt wait to digest the info that you wrote..I enjoyed all the trials and test that you experiment and looking forward to learning from you. I am also into CPA marketing, I would like to ask u a few questions if u dun mind…When you select an offer, do you throw in hundreds of keywords in one adgroup , using ppc riches to create landing page, and LPGEn…after 200 clicks then u determine what kws are converting before u tighten the adgroup and create a hand coded landing page with unique contents? Cos my problem is creating handcoded landing page..how does the structure looks like ? Is there a template that u use?

    My AIM is CPAMelvin and MSN is melvin97620900@hotmail.com..I hope to have a chance to chat with you.

    Thanks and great blog !~…

    oh yes, welcome to the mac club. love the mac !
    The new mac has a transparent screen. very cool !!!

  2. Azlan Says:

    great to see our fellow malaysian on the plane to online success. wishing you all the best… do update us with the outcome.. looking at your pages seams we do have similar objectives. with the same reason I commenting this too..

    p.s: would love to write bout your site. hit me if you willing to do the same

    cheers..
    azlan
    www.azlanhussain.com

  3. Blog Marketing Says:

    Yes, it is not easy to build a cost effective campaign.

    Just wondering, do you build landing page for all the products you promote? Or you tested it with direct traffic and if it is profitable then only you build landing page?

    Steven Wong

  4. Joshua Says:

    Oh man! I’ve seen that google really is quite serious about duplicate content. It can be quite a pain to have to go through articles and make sure each is unique!

    I’ve heard a lot of really great things about Artemis Pro. I don’t know what you use if anything for a program to help create unique articles, but it may not hurt to check into this one.

    I hope your business continues to be profitable for you through the new year and beyond!

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