Phew - I’ve been busy busy busy! The dreaded Google slap is back - and did a lot of damage indeed. 3 of my campaigns were hit BIG time with $10 bids. Those domains are now useless despite the fact that all my landing pages were mini sites on their own. Oh well - I guess they just weren’t good enough. Am not completed back on track yet but am getting there. In fact I’ve learnt quite a few valuable lessons from this. Will get to that shortly. In the meantime this is what I did to get my campaigns back up and running (mind you - its easy to just transfer over your content from your slapped domain to a new one and get Great QS for awhile - problem is you haven’t addressed the reason you got slapped in the first place). I’ve attempted to slap proof my campaigns and heres what I did :-
1) Purchased a new relevant domain (with the root keyword in the URL)
2) Transferred old content over to new domain but added a lot more new content (e.g sitemap, articles)
3) Made sure all domains had index.html pages (Some of them didn’t)
4) Cloaked affiliate links
I’ve spent the entire week glued to my pc getting these campaigns back up. Now most of them are up and running smoothly but am still not getting the traffic I used to especially from the content network. Its slowly building up though. Anyway - what all this has thought me is to have a quick disaster recovery plan in the event of another slap which is pretty much a sure thing.
Its just simply too time consuming to rebuild these campaigns from scratch so I’ve gotten myself some juicy tools that are really helping me get the job done a whole lot quicker. I’ll write about them in my next post. Its time now to get back to my newborn campaigns 
Drop a comment if you’ve also been hit by the slap! (I’ve actually lost about 40% of my revenue $^%^#$@)
April 26th, 2008 at 12:51 pm
I had similar experience one of my website before. I didn’t do anything since I still get considerably high traffic from yahoo and MSN. All I did was, concentrate on other search engines.